The European market is of great interest to many businesses in Africa, Asia or Latin America. Over 400 million potential customers who have money to buy and who are interested in having many products and services to choose from. What’s not to like? However, I see many businesses taking an approach that does not get

From time to time, I moderate webinars for CBI. CBI is a Dutch organisation whose objective is to increase imports from developing countries. The webinars inform businesses in Africa, Asia and Latin America about opportunities on the European market. They also offer information about the requirements to enter the European market. After each webinar, many