Marketing for small businesses in emerging countries can be challenging, but it is essential for the growth and success of these businesses. As a business advisor and coach, I have worked with many small businesses in emerging countries to help improve their marketing strategies and increase their profits. Here are some of the most effective
For many business owners, funding can feel like the magic solution to every problem. It can help solve your cash flow problems, reignite stalled growth or restart delayed expansion plans. But the wrong type of funding, taken at the wrong time, can quickly turn into a liability. But before you accept a loan, investor offer, or
Earlier this year, I created and delivered a 3-part training on financial sustainability for tech hubs in West Africa. Since then, I’ve had time to reflect on what made this experience so impactful for them and for me. In my work with SMEs, one of the key questions I deal with is how to sustain the
Access to finance is one of the most persistent challenges faced by small and medium-sized enterprises (SMEs) in emerging economies. Even though they are the backbone of local economies, funding options for SMEs in emerging markets often remain limited. The World Bank estimates that the global finance gap for SMEs in developing countries exceeds $5 trillion.
It is essential to decide how to use profits from your business strategically.The decisions you make today will influence your company’s growth, stability and future success. The key part of these decisions shold be ensuring your business thrives in both the short and long term. And yes, you can also reward yourself. :-) Here are five
An organic business growth strategy refers to the sustainable, internal expansion of a business through increased sales and profitability without relying on external financing or acquisitions. For small and medium enterprises (SMEs), this form of growth is essential for building a resilient and self-sustaining business. Organic business growth strategies prioritise long-term sustainability, employee and customer satisfaction,
For small and medium enterprises (SMEs), brand visibility and trust are critical for long-term success. One of the most effective strategies to achieve this is by turning loyal customers into brand ambassadors. If you can encourage customers to be ambassadors for your business, it helps to amplify your brand presence and nurture trust within your
Today’s business environment is fast-paced and to compete, small and medium enterprises (SMEs) must keep up. This can be challenging, because money and resources are limited. The key is to learn how to get better results from marketing so that you can increase your sales and profits. This requires a deep understanding of your Most Profitable
For the past few months, I have been working with the CEOs of small companies from 5 countries in Latin America. Every business owner has their own unique challenges and opportunities. But there is one common thread: to thrive – and increase profits for small business – it is important to use effective strategies. Here
All businesses are looking for ways to grow. Growth usually comes from selling more products or services. But as a small or medium enterprises in an emerging or developing economy, you often face unique challenges and need to find creative ways to get customers interested in your products or services. The formula for faster business
What is bootstrapping? In business, bootstrapping is the art of self-reliance. It means growing your business without relying on external funding, loans, or investors. Bootstrapping isn’t just a financial strategy. It is a mindset that champions creativity, resilience, flexibility and strategic focus. It combines a commitment to increased profits with a dedication to efficiency and
Market gaps are everywhere. The question is how to find profitable market gaps that are a good match for your skills and resources. A market gap can be defined as follows: How to find profitable market gaps The best way to find profitable market gaps is to expose yourself to new experiences, new ideas and
