Social media is the new word-of-mouth. When you know how to use it, you can get more customers to come to your business and thereby increase your sales and profits to make your business grow faster. Today, my focus is on how to market your business on Facebook for free. I have chosen Facebook because
One of the main challenges that you have told me about, is how to get more customers. Today, I will show you 10 ways to do this. Next week, I will show you some free online marketing strategies for your business. The week after, I will give you some strategies to retain your customers. You
COVID-19 is among us and may remain with us for a very long time. Even if a vaccine is ready by the end of 2020, it may take several years before the largest part of the world population has been innoculated. And even then, things may not return to the way they used to be.
Last week, I showed you how banks calculate what they are willing to lend to you. I also showed your how how to do your own calculations so you can have an idea of how much money you will be able to borrow. There are other factors that determine if a bank is willing to
When they are deciding whether to give you a loan, there are 2 main things banks want to know: Does your business have enough cash flow to repay the loan every month? Will you be able to do repayments on time? Last week, I gave you an overview of the various sources of funding. I
Banks are not the only place to get money. Today, I will discuss 12 sources of funding. I will start with those that are of interest to small businesses and finish with those that are of interest to larger businesses. Next week, I will explain how banks decide how much money to lend to you.
Over the past 2 weeks, I talked about the official and the alternative approach you can follow to start a business with limited funding. There is one more topic I want to cover at this time. I want to give you examples of businesses that do not require a lot of funding to start. This
Last week, I wrote about one way to start a business when you have limited money available. That approach, the official way, consists of the following steps: Find out the gap in the market Look for a business that does not require much money to start and operate Maximise your sales and give the best
First of all, I just want to say: WOW! I am overwhelmed to see over 1500 people responding to Guide My Growth asking for advice in just a few days. Thank you for your trust in me. Many of you are asking me how to start a business with limited funding or how to get
Many businesses in Africa are focused 100% on getting funders to invest in their business. Their thinking is, “If I can manage to get this funder to give me money, man, my business will take off! Getting this money will solve my problems!”. But like everything in life, there is good and bad. In Liberia,
The business plan is the point of departure for any funding application. It is very important that the business plan should cover all the issues that a funder considers to be important. This means that you need to know what funders are looking for, and why they want that information. It is also important to
If you want an investor or bank to give you money for your business, the important thing to know is that the majority of funders is looking for a way to make money without taking too much risk. They are looking for what is called a “safe bet”. (One of the main places you will