One of the key things to avoid doing in business is wasting your time. Like the time you waste when you chase customers who are not ready to buy. Not only will this lead to disappointment and frustration, it is a waste of time, energy and money that could have been better spent on other
B2B customer pain points are similar to the pain points that private customers have. If you sell B2B – meaning that you sell to other businesses – always look for problems that are causing “pain” in the customer’s business. Pain is something that people – and businesses – want to get rid of. It is
You cannot have a successful business unless you identify customer pain points. And, knowing these pain points will help you boost your marketing results. In a previous post, I talked about why every business needs a Unique Selling Proposition (USP). Part of creating your USP is finding out why your Most Profitable Customers buy from
In a previous article, I talked about how to determine your Unique Selling Proposition (USP) when you have many competitors. In other words, how do you distinguish your business when the market is saturated? But first a reminder of what a USP is and why it is important. Why is a Unique Selling Proposition important
If you don’t have a Unique Selling Proposition (USP), you cannot run a successful business. Your USP gives your customer a reason to choose you. It tells customers why they should buy from you instead of from your competitor. If your USP clearly distinguishes your business from your competitor’s business, it will be easy for
All businesses face competition. And many of the business owners that I work with have to deal with multiple competitors on the market. How do you determine your USP (Unique Selling Proposition) when you have many competitors? Some businesses – especially those in retail – can find themselves in a market where there are so
In a previous article, I explained why every business needs a Unique Selling Proposition, a USP. Your USP gives your customer a reason to choose you. It tells customers why they should buy from you instead of from your competitor. If your USP clearly distinguishes your business from your competitor’s business, it will be easy
Question: do you know who your competitors are? I’m not talking about those who are too big to be compared to you or those businesses who may be in the same business but who are serving different types of customers. I’m talking about businesses that are serving the exact same customers that you are
Why are customers not buying from you? Sometimes, whatever you do, customers just don’t buy from you. It doesn’t matter whether your products or services are of good quality. It doesn’t matter whether you do a lot of marketing. Customers do not come. Or, they leave. Customers only buy when they believe that
Business owners are always interested in how to increase profits. Profitability is a key performance measure of any small business. It is one of the best metrics to determine whether your business will survive in the long run. Knowing how to increase profits in a small business also gives you insights into how to improve
“What makes customers buy (and how do I make them buy my products or services)?” I think this might be the #1 question that every business owner has. Having a business is great. Being creative and innovative in your business is wonderful. Adding new products or services is fantastic. But unless people buy from you,
When you know who your most profitable customers are, you can focus on making sure that they are happy. This will lead to higher profits.
