You have to spend money to make money. All business owners are familiar with this saying. And it is certainly true when it comes to marketing. Marketing is a key strategy to get new customers and increase sales. But marketing expenses can quickly become very high. If your marketing leads to higher sales and profit,
Guide My Growth is taking a break for the summer and will return later. In the meantime, keep increasing your profits by attracting more of Your Most Profitable Customers so that you can grow your business without chasing funders! How? Fill out the below form to register & watch the FREE webinar about how to achieve this. Do
One of the key things to avoid doing in business is wasting your time. Like the time you waste when you chase customers who are not ready to buy. Not only will this lead to disappointment and frustration, it is a waste of time, energy and money that could have been better spent on other
B2B customer pain points are similar to the pain points that private customers have. If you sell B2B – meaning that you sell to other businesses – always look for problems that are causing “pain” in the customer’s business. Pain is something that people – and businesses – want to get rid of. It is
You cannot have a successful business unless you identify customer pain points. And, knowing these pain points will help you boost your marketing results. In a previous post, I talked about why every business needs a Unique Selling Proposition (USP). Part of creating your USP is finding out why your Most Profitable Customers buy from
In a previous article, I talked about how to determine your Unique Selling Proposition (USP) when you have many competitors. In other words, how do you distinguish your business when the market is saturated? But first a reminder of what a USP is and why it is important. Why is a Unique Selling Proposition important
If you don’t have a Unique Selling Proposition (USP), you cannot run a successful business. Your USP gives your customer a reason to choose you. It tells customers why they should buy from you instead of from your competitor. If your USP clearly distinguishes your business from your competitor’s business, it will be easy for
All businesses face competition. And many of the business owners that I work with have to deal with multiple competitors on the market. How do you determine your USP (Unique Selling Proposition) when you have many competitors? Some businesses – especially those in retail – can find themselves in a market where there are so
In a previous article, I explained why every business needs a Unique Selling Proposition, a USP. Your USP gives your customer a reason to choose you. It tells customers why they should buy from you instead of from your competitor. If your USP clearly distinguishes your business from your competitor’s business, it will be easy
Question: do you know who your competitors are? I’m not talking about those who are too big to be compared to you or those businesses who may be in the same business but who are serving different types of customers. I’m talking about businesses that are serving the exact same customers that you are
Why are customers not buying from you? Sometimes, whatever you do, customers just don’t buy from you. It doesn’t matter whether your products or services are of good quality. It doesn’t matter whether you do a lot of marketing. Customers do not come. Or, they leave. Customers only buy when they believe that
Business owners are always interested in how to increase profits. Profitability is a key performance measure of any small business. It is one of the best metrics to determine whether your business will survive in the long run. Knowing how to increase profits in a small business also gives you insights into how to improve
