Marketing for small businesses in emerging countries can be challenging, but it is essential for the growth and success of these businesses. As a business advisor and coach, I have worked with many small businesses in emerging countries to help improve their marketing strategies and increase their profits. Here are some of the most effective
Boosting sales when you do business in an emerging economy can be challenging, but it is crucial for the growth and success of your business. As a business advisor and coach, I have helped businesses in emerging economies across Africa, South Asia and South America improve their sales strategies and increase their revenue. In my
As a business coach, one of the questions I get asked a lot is, How can I increase my sales? The businesses that ask me this are usually focused on finding ways to attract new customers. But in fact, it makes more sense to master strategies to get more sales from existing customers. Attracting new
In another article, I said that it is possible to double your sales in 3 years. And then keep doing so. To achieve that, you need a vivid vision of the desired future, clear and measurable goals and a focused action plan that includes a timeline and budget. The actions that you take are of
As business owners, we are all interested in attaining growth. And usually, to grow a business, funding is required. Research by SME Finance Forum shows that there is a huge funding gap for SMEs. Small businesses are less likely to get a loan than big businesses. Also, if they do get a loan, the loan
If not done right, marketing can be a very big expense. Especially for small business owners. However, this need not be the case. Using some creativity, you can keep your marketing expenses very low or even at zero while still maximising the results you get. In a previous article, I shared 12 highly effective and
You have to spend money to make money. All business owners are familiar with this saying. And it is certainly true when it comes to marketing. Marketing is a key strategy to get new customers and increase sales. But marketing expenses can quickly become very high. If your marketing leads to higher sales and profit,
One of the key things to avoid doing in business is wasting your time. Like the time you waste when you chase customers who are not ready to buy. Not only will this lead to disappointment and frustration, it is a waste of time, energy and money that could have been better spent on other
B2B customer pain points are similar to the pain points that private customers have. If you sell B2B – meaning that you sell to other businesses – always look for problems that are causing “pain” in the customer’s business. Pain is something that people – and businesses – want to get rid of. It is
You cannot have a successful business unless you identify customer pain points. And, knowing these pain points will help you boost your marketing results. In a previous post, I talked about why every business needs a Unique Selling Proposition (USP). Part of creating your USP is finding out why your Most Profitable Customers buy from
In a previous article, I talked about how to determine your Unique Selling Proposition (USP) when you have many competitors. In other words, how do you distinguish your business when the market is saturated? But first a reminder of what a USP is and why it is important. Why is a Unique Selling Proposition important
If you don’t have a Unique Selling Proposition (USP), you cannot run a successful business. Your USP gives your customer a reason to choose you. It tells customers why they should buy from you instead of from your competitor. If your USP clearly distinguishes your business from your competitor’s business, it will be easy for
