In a previous article, I talked about how to determine your Unique Selling Proposition (USP) when you have many competitors. In other words, how do you distinguish your business when the market is saturated? But first a reminder of what a USP is and why it is important. Why is a Unique Selling Proposition important
If you don’t have a Unique Selling Proposition (USP), you cannot run a successful business. Your USP gives your customer a reason to choose you. It tells customers why they should buy from you instead of from your competitor. If your USP clearly distinguishes your business from your competitor’s business, it will be easy for
All businesses face competition. And many of the business owners that I work with have to deal with multiple competitors on the market. How do you determine your USP (Unique Selling Proposition) when you have many competitors? Some businesses – especially those in retail – can find themselves in a market where there are so
In a previous article, I explained why every business needs a Unique Selling Proposition, a USP. Your USP gives your customer a reason to choose you. It tells customers why they should buy from you instead of from your competitor. If your USP clearly distinguishes your business from your competitor’s business, it will be easy
Question: do you know who your competitors are? I’m not talking about those who are too big to be compared to you or those businesses who may be in the same business but who are serving different types of customers. I’m talking about businesses that are serving the exact same customers that you are
Why are customers not buying from you? Sometimes, whatever you do, customers just don’t buy from you. It doesn’t matter whether your products or services are of good quality. It doesn’t matter whether you do a lot of marketing. Customers do not come. Or, they leave. Customers only buy when they believe that
“What makes customers buy (and how do I make them buy my products or services)?” I think this might be the #1 question that every business owner has. Having a business is great. Being creative and innovative in your business is wonderful. Adding new products or services is fantastic. But unless people buy from you,
The reason why your customers are abandoning your business may not be what you think. Research shows that over 70% of customers who abandon your business do so because they have problems with your customer service. In theory, this means that it would be possible for you to retain 70% of your customers if you
How to increase profit without increasing price. This is something that every business owner is interested in, right? I think every business owner wants higher profits. Higher profits – and higher sales – mean that more money is coming into the business. This money can then be used to grow the business. A small business
These strategies are used by some of the biggest and best companies in the world. Small African businesses can also use them to increase their sales. Start by setting SMART goals for your sales Your goal should not just be something like, “I want to increase my sales”. Why? Because unless you also have an
Today, let’s talk about the most important part of any business: sales. I say the most important part because a business that does not have sales is out of business. When you increase your sales, you will make more profit. What business owner does not want that? Particularly if you can increase your sales without
The top 10% of your customers spend up to 3x what the rest of your customers spend. The top 20% of your customers are responsible for up to 80% of your total sales. These 2 numbers should convince you how important it is to make sure that the top 20% of your customers are satisfied.
